For this project, I needed to create a website that is functional and to-the-point, and worked well at linking back to the company's main website to improve SEO.
Tools Used: Adobe Photoshop, WordPress
Website Creation: When my team settled on WordPress as the tool to build ggUniversity, we also decided we'd want for the website to function as an article aggregator, where articles are hosted in a how-to guide format. In the conception-stages of ggUniversity, I split my time between researching plug-ins that would create the desired effect while being plug-and-play enough that passing the project on to future project owners would be a simple task, and learning the ins-and-outs of the visual editor used to build ggUniversity, Elementor.
The homepage is minimal, emphasizing that the reason ggUniversity exists is so the visitor can learn more -- how to organize tournaments, unlock their potential, and fundraise effectively. Visitors see two calls to action, accessing both sides of ggUniversity (learnings for tournament organizing, and learning for ecommerce and fundraising) to take them right into the educational content.
ggUniversity is a collaborative project, with the launch articles being written by smash.gg staff from various departments. However, another goal of the site was for volunteers and enthusiasts to contribute their knowledge to the website as well. I implemented a system for volunteers to express their interest in contributing via form submission, and then to be organized and given access to ggUniversity as a guest to draft and submit their articles for review.
Logo Creation: I created the ggUniversity logo to echo the smash.gg logo and not be too far of a departure from existing company branding. The red, "gg," is in the same font as the smash.gg logo for consistency, while, "University," is written in an all new, more varsity-signalling font. I chose a graduation cap for the obvious relation to the school theme, but gave it a twist with a tassel that resembles a controller plug to bring it back to its esports roots.
In addition to editing most of the ecommerce articles that were prepared for the launch of ggUniversity, I also authored an article that documented the process of creating a shop on smash.gg as a client. You can find my article, titled How do I use my Shops Planning Doc?, on ggUniversity.