Projects & Copywriting

ggUniversity

ggUniversity is a learning hub (auxiliary to the smash.gg website) where esports players, professionals and fans can find information on the ins and outs of the industry to further their personal careers. For this project I was responsible for developing a functional and attractive WordPress website with consistent branding, authoring an article for the website, and writing copy for the various pages on the website.
Client:
smash.gg
Release Date:
January 2019
See Live Project

‍

Project Overview

For this project, I needed to create a website that is functional and to-the-point, and worked well at linking back to the company's main website to improve SEO.

Tools Used: Adobe Photoshop, WordPress

Website Creation: When my team settled on WordPress as the tool to build ggUniversity, we also decided we'd want for the website to function as an article aggregator, where articles are hosted in a how-to guide format. In the conception-stages of ggUniversity, I split my time between researching plug-ins that would create the desired effect while being plug-and-play enough that passing the project on to future project owners would be a simple task, and learning the ins-and-outs of the visual editor used to build ggUniversity, Elementor.

The homepage is minimal, emphasizing that the reason ggUniversity exists is so the visitor can learn more -- how to organize tournaments, unlock their potential, and fundraise effectively. Visitors see two calls to action, accessing both sides of ggUniversity (learnings for tournament organizing, and learning for ecommerce and fundraising) to take them right into the educational content.

ggUniversity is a collaborative project, with the launch articles being written by smash.gg staff from various departments. However, another goal of the site was for volunteers and enthusiasts to contribute their knowledge to the website as well. I implemented a system for volunteers to express their interest in contributing via form submission, and then to be organized and given access to ggUniversity as a guest to draft and submit their articles for review.

Logo Creation: I created the ggUniversity logo to echo the smash.gg logo and not be too far of a departure from existing company branding. The red, "gg," is in the same font as the smash.gg logo for consistency, while, "University," is written in an all new, more varsity-signalling font. I chose a graduation cap for the obvious relation to the school theme, but gave it a twist with a tassel that resembles a controller plug to bring it back to its esports roots.

---

Longform Writing

In addition to editing most of the ecommerce articles that were prepared for the launch of ggUniversity, I also authored an article that documented the process of creating a shop on smash.gg as a client. You can find my article, titled How do I use my Shops Planning Doc?, on ggUniversity.

Portfolio

More Projects

Investigate
Marketing Design
Graphic Design & Illustration
Investigate
Esports Commentary Reel
Projects & Copywriting
Investigate
Samarabellum Apparel
Graphic Design & Illustration
About Me

My name is Samara, and I like to make things with people, for people.

Navigation
HomeAboutPortfolioShop
Contacts
Working remotely in Austin, TX
hello@samarabellum.com
Follow
© 2019 SAMARA

I'm Samara

It's great to meet you
HomeAboutPortfolioShop
Close
HomeAboutPortfolioShop